Brainzooming

Month

March 2010

1 post

Expanding Social Media Expertise When Your Employer Isn’t Interested → feedproxy.google.com

This video is from “Social Media Will Neither Save Nor End the World as We Know It,” a presentation I did last Monday for Barrett Sydnor’s integrated marketing communications class. The class…

Mar 1, 2010

February 2010

12 posts

The Strategy of Fear – Who Are Your Competitors? → feedproxy.google.com

I listened / watched / tweeted / chatted / multitasked my way through yesterday’s American Marketing Association “Social Media: Cracking the Code for Business Marketers” virtual event.

There was…

Feb 26, 2010
The Right Culture Mix for Creativity – Guest Post from Liz Taylor → feedproxy.google.com

When you get an email saying you have a direct message from Liz Taylor, you pay attention!

No, not THAT Liz Taylor. THE Liz Taylor who is still doing innovative, creative work….

Feb 25, 2010
Lobbying for Better Meeting Places → feedproxy.google.com

I’ve frequently advocated going somewhere you don’t normally work to freshen your creative perspective. Lots of people, especially those networking, do this. Yet it seems like nearly all of them…

Feb 24, 2010
What Are You Doing Thursday? Get Smarter on Social Media for Free! → feedproxy.google.com

Many Brainzooming readers are way out in front on social media strategy. Others are still checking it out. No matter which group you’re in, there’s a great free opportunity Thursday, February 25 to…

Feb 23, 2010
5 Ways to Prepare for a Brand Kidnapping through Social Media → feedproxy.google.com

I watched the @ThatKevinSmith and @SouthwestAir brou

haha erupt live on Twitter but didn’t write about it last week. Bunches of tweeters and bloggers hashing out who was right and…

Feb 22, 2010
Black and White Decision Making? Today, Change to Grey (and Vice Versa) → feedproxy.google.com

For today, change your decision making strategy.

Do you usually gather facts, deliberate, look at all angles, think about it some more, and then reach a qualified point of view? Then…

Feb 19, 2010
Creativity in Interior Design – Guest Video Post from Jill Tran → feedproxy.google.com

As I mentioned the other day, I did a session locally on linking blogs to business strategy. One segment of the presentation addressed writing less for a blog by featuring guest authors and…

Feb 18, 2010
Praying for Creativity → feedproxy.google.com

Lent begins today with Ash Wednesday. The entire season is an opportunity for more quiet time and prayer. Every year, I’ve been using this day to share a creativity prayer I wrote a couple of…

Feb 17, 2010
Perfection Isn’t Something to Strive For → feedproxy.google.com

Last Thursday, I presented on linking blogs to business strategy at Kansas City’s Central Exchange. While discussing editing blog posts, one potential blogger asked about overcoming the…

Feb 16, 2010
Marketing Boredom – Avoid It at All Costs → feedproxy.google.com

Boredom often signals a situation has grown stale and needs shaking up before it withers away. Personally, boredom is a primary instigator driving change in my professional life. I…

Feb 15, 2010
Why You Don’t Want to Be Lucky → feedproxy.google.com

In NASCAR auto racing, there’s a lot of talk about luck. Yet, when I ran a NASCAR sponsorship program, I prohibited use of the word “luck” in any communications about the program.

Why?

Feb 14, 2010
Brainzooming - Our tumblr Outpost for Strategy, Creativity and Innovation

The Brainzooming™ blog is a daily source for new ideas and approaches to strategy, creativity, and innovation. It shares tested, real-world methods readers can begin implementing right away. Its innovation and strategic planning resources allow you to apply your knowledge and innate creativity to become more effective and improve your business results.

The Brainzooming™ blog is created and edited by Mike Brown, an award-winning marketer and strategist with extensive experience in innovation, strategy, creativity, communications, social media, and experience marketing. Mike has been at the forefront of leading Fortune 500 culture change, contributing new approaches in research, developing simplified tools for strategic planning, and aligning sales, marketing, and communications strategies for maximum business results. He is the author of the ebook, “Taking the NO Out of InNOvation,” a guide to breaking through personal challenges to living a more creative and innovative life.

He’s also been a frequent, repeat speaker for organizations, associations, and universities. Through these sessions, he has shared the Brainzooming approach with thousands of business people, helping them adapt it to strategic planning, branding, marketing, and social media opportunities and challenges.

Brainzooming combines lateral thinking techniques, strategic planning processes, humor, and a DIY sensibility to give readers a steady stream of highly engaging and implementable ideas that create new possibilities for success.

Feb 13, 2010
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